SIXTY YEARS´ INNOVATION

Rimini, 7th April 2010 . A 2010 edition offering great business opportunities. Great opportunities for SIA GUEST, which is celebrating its sixtieth anniversary, along with truly excellent partners, for the manufacturing world and that dedicated to services, which are ensured a profitable commercial outlet by the expo, and for visitors, who will be able to personally view a formidable expo showcase as far as comprehensiveness and innovation are concerned.
Rimini Fiera business unit 2 manager Simone Castelli announces, ´From 20th to 23rd November, the 60th SIA GUEST will come into action alongside the market, with great sponsors, such as Federalberghi and the AIPI. Collaborations are also under way with the most representative associations whose members are professionals working in the hotel industry and each is an important purchase influencer in its specific field: ADA, EHMA, SBID, Poli.design, ACAPO, ANG, AMIRA, AIBES, to mention just a few. We are organizing events and meetings with these organizations, with the aim of attracting the largest number of their members to the expo for direct networking with manufacturing companies.´

THE SIA GUEST 2010 LAYOUT: LARGE FOOD SERVICE SYSTEMS ARE BACK
The expo´s project manager Nicola De Pizzo explains, ´SIA GUEST 2010 will occupy twelve halls, which will host 700 companies, exhibiting directly or represented.
In Hall A1: BATHROOM AND WELLNESS; in halls A3, A7 and C7: CONTRACT FURNITURE; in Hall A5: SIA TREND (a hall/exhibition that is a fusion of a market place and a cultural showcase, with a great accent on experimentation and innovation in the field of design for the hotel industry and collective spaces); in Hall C5: CONTRACT FURNITURE/INTERECC; in Hall B1: TECHNOLOGY AND SERVICES; plus, in Halls D1, D3 and B3: EQUIPMENT AND LARGE SYSTEMS FOR FOOD SERVICE/CATERING; lastly, in C1 and C3: HOTELLERIE.´

ALL-ROUND PROMOTION
A widespread combination of advertising strategies for SIA GUEST 2010, from an on-going publicity campaign in the major magazines on Web sites and specialized networks to fine-tuned direct marketing action, organization of road shows in Italy and abroad, media relations work in national and international press and the involvement of the expo´s partner associations´ promotional channels.

INTERNATIONALITY . ALWAYS A KEY FEATURE
Northern Europe, the Balkans, Eastern Europe, the Mediterranean and Arab Emirates are the geographical areas on which SIA GUEST 2010 will concentrate with qualified research work, selecting qualified buyers who will take part in the expo in November.

THE GREAT 2010 EVENTS: NONSOLOALBERGO DEDICATED TO FOOD SERVICE IN HOTELS
NOTONLYHOTELS will be back in 2010: located as always under the impressive cupola of the centre foyer at Rimini Fiera, the event is organized with Suite magazine and publishers Be-Ma Editore and at this edition will concentrate on food service in hotels. The exhibition ´I Love My wellness´, dedicated to bathrooms and wellness in hotels, has also been confirmed and will be held in Hall A1; ´SIA Trend´, focussed on contract furnishings and decor, is organized by Code (Hall A5); a large exhibition by Simone Micheli is also being planned. All will be interactive layouts running alongside the exhibition of products, with the aim of giving a high profile to investments in research and development by companies in a wide variety of product sectors.
In-depth coverage, conferences, debates, training and contests will complete the expo´s thematic events: this is the case with the cooperation with the AIPI, which at the 2009 edition of SIA GUEST launched the International contest for interior designers, which will end at SIA GUEST 2010 and will have an intermediate step - the meeting of the panel of judges - on April 8th and 9th 2010 at Rimini Fiera.


SIA GUEST 2010 AT A GLANCE
Organizers: Rimini Fiera SpA; with the sponsorship of: Federalberghi and AIPI Italian Interior Designers Association; frequency: annual; edition: 60th; category: international exhibition; admittance: trade members only; tickets: full-price 22, 2-day season ticket 37, reduced-rate 2; hours: 9.30 am - 5.30 pm; exhibitor info: +39 0541 744612 . 305 -268 siaguest@riminifiera.it Web site: www.siarimini.it

PRESS CONTACTS

Rimini Fiera SpA communications & media relations service +39 0541 744510 press@riminifiera.it
manager: Elisabetta Vitali; press office coordinator: Marco Forcellini; press staff: Nicoletta Evangelisti Mancini and Alessandro Caprio; media consultant: Cesare Trevisani, ´Nuova Comunicazione Associati´ (trevisani@nuovacomunicazione.com +39 335 7216314)